A New Era in Diagnostics: Roche Launches LumiraDx in Ghana

On 11th September 2025, Roche Africa Diagnostics marked an important milestone with the official launch of LumiraDx at Alisa Hotel, North Ridge, Accra. The event highlighted Roche’s continued commitment to expanding healthcare access and improving diagnostic equity across Africa.

The launch introduced LumiraDx, an innovative point-of-care diagnostic platform designed to deliver lab-quality results within minutes. By supporting faster and more accurate testing for cardiovascular, infectious, and metabolic diseases, the platform empowers healthcare professionals with real-time information at the frontline of care.

“With LumiraDx, we’re expanding access to fast, accurate, and digitally connected diagnostics, delivering results directly at the point of care,” said Roberto Taboada, Country Head of Roche Diagnostics Ghana.

Read more on the official Roche Africa post.

Delivering a Seamless Launch Experience

As the official event management partner, Geovision Services Ghana was responsible for the end-to-end planning, coordination, and technical execution of the LumiraDx launch event. Our goal was to create an atmosphere that reflected Roche’s global standards while ensuring every guest enjoyed a smooth and memorable experience.

From the technical setup to the overall visual presentation, every aspect of the event was carefully handled to deliver a polished and professional launch worthy of such a major healthcare innovation.

What Geovision Services Delivered

To support the success of the Roche LumiraDx launch, our team provided a full range of event production and branding services, including:

• PA and Audiovisual Setup to ensure clear sound and high-quality visuals throughout every presentation and speaking session.
• Live Streaming to make the event accessible to online participants across Ghana and beyond.
• Event Decor and Branding that created a professional environment aligned with Roche’s brand identity.
• Photography and Videography to capture important moments, guest interactions, and key highlights from the launch.

From setup to teardown, our technical team ensured a smooth and glitch-free event, maintaining sound clarity, visual precision, and a seamless guest experience throughout the day.

What Made This Event Special

The Roche LumiraDx launch brought together a distinguished group of guests and industry leaders, including representatives from government, academia, and healthcare institutions. Notable speakers and attendees included:

• Dr. Ignatius Awinibuno from the Ministry of Health
• Prof. William Ampofo from the University of Ghana
• Joseph Oliver-Commey from the Ghana Infectious Disease Centre

Throughout the event, speakers shared valuable insights on the future of diagnostics, the growing importance of decentralised testing, and how point-of-care solutions like LumiraDx can help shape the future of healthcare in Ghana.

The launch also highlighted the power of collaboration across government, academia, and the private sector, all working towards one shared goal: improving healthcare access and patient outcomes.

Client Feedback and Event Success

Our team at Geovision Services received excellent feedback from the Roche Ghana representatives, who commended the event execution and appreciated our ability to deliver a professional experience from start to finish.

• Promptness and professionalism
• Attention to detail in event branding
• Seamless audiovisual coordination
• Stunning décor and stage design

“The Geovision team exceeded our expectations. Everything ran smoothly without a single technical issue. We’re impressed by their professionalism and creativity.”
Roche Ghana Event Representative

About LumiraDx

Learn more about LumiraDx

LumiraDx is transforming how healthcare providers perform testing by offering portable, affordable, and reliable diagnostics. The platform also connects digitally with healthcare systems, supporting stronger data collection, monitoring, and reporting.

This launch in Ghana represents a major step forward in diagnostic equity, especially for rural and underserved communities where access to traditional laboratory testing remains limited.

Why Global Brands Choose Geovision Services Ghana

As a trusted event management company in Ghana, Geovision Services has built a strong reputation for delivering corporate, healthcare, and trade events for both local and international organizations.

• UNDP
• U.S. Meat Export Federation
• Max International
• Zoomlion Ghana
• Roche Diagnostics Ghana

We combine creative design, technical expertise, and logistical precision to bring every event to life. Whether it is a product launch, conference, or corporate exhibition, Geovision remains a dependable partner for excellence and innovation.

Event Gallery: Roche LumiraDx Launch Ghana

Explore some of the highlights from the Roche LumiraDx Launch Ghana, from the stage setup and event branding to the technical production delivered by Geovision Services Ghana.

Final Thoughts

The Roche LumiraDx Launch was more than just an event. It was a strong symbol of how innovation, healthcare advancement, and expert event execution can come together to create meaningful impact in Ghana.

Geovision Services Ghana is proud to have played a role in such an important moment, reaffirming our reputation as a trusted partner in professional event execution and high-quality brand experiences.